Axis: Yahoo’s New Browser, Offers Visual Web Browsing

Yahoo has confirmed yesterday that they are launching a new browser – Axis. This browser, which is focused more on providing visual results, attempts to eliminate the bulky step inherent in most web searches. Rather than having to go through a long list of links, users can actually “see the results” and head to a page that they see as helpful or interesting. Navigating through search results is more streamlined and direct, and users do not have to revert to search just to be able to find other results. Axis plug-ins are available for desktop, while iPad and iPhone versions are also being offered on axis.yahoo.com.

Simplified Search

The objective of Axis is simple, and this is to make web searches more simplified. Yahoo’s new browser is able to achieve this, according to head of product for the Search Innovation Group Ethan Batraski, by skipping one step in a conventional web search process. Rather than deal with a list of search result links, users only had to type in a query, get visual results and choose a page. Eighty percent of the time, says Batraski, users will be presented with a display of thumbnails once they type in a search. And while a list of search results is still visible, the fact that it is browser-integrated makes the search results more visually appealing.

Why this New Browser?

There are leading browsers – IE, Chrome, Firefox – already dominating the market and recent attempts by alterna-browsers like Opera and Rockmelt have failed to make their mark in the online browsing industry, so why is Yahoo launching Axis at this point in time?

Again, the answer is simple. Batraski says the opportunity lies with the more or less 700 million users of Yahoo. And if marketing efforts prove successful, Axis is already off to a positive start.

Over at their website, Yahoo promotes Axis as a browser that “offers a faster, smarter search with instant answers and visual search previews.”

Official demo video :

Browser Ad :

Screenshots :

-Axis on the left bottom corner of each page you browse :

-Yahoo Axis : Trending Searches and visual results :

-Search Engine :

-How it works ?

-Axis Homepage :

-Bookmarks :