Pinterest is on all lips since the last weeks, even if this social network exist since 2 years. Now comes the time of the markting guide to this social network. What you need to do if you are a brand or e-commerce : -target the right audience by using interests and categories -add a “Pin [...]
Here is certainly the most detailed infographic about the History of Marketing, from 1450 to 2012. Ok it will take a little of your time :-) [may be a lot] so take a coffee and sit down please. From Printed Advertising in 1450 to World Wide Web today : internet marketing, SEO, Social Media, mobile [...]
Content Marketing has never been so hot as in 2012 : social media, blogs, white papers, newsletters, case studies and even IRL seminars. One thing to remember : the more you will share the more you will have traffic, and then clients. For example, if you have a twitter account and you just put your [...]
This is the ultimate infographic for Twitter Marketing and internet marketers. 200,000 tweets were analyzed to understand when and how to tweet to have the best ROI. What you need to know : -even if you are allowed to post up to 140 characters, use only 120 to 130 -put your links at 25% of [...]
Is there a Return On Investment when doing online marketing on social networks ? Answer is YES according to a survey of 700 social media marketers. 97% believe that social media marketing will have benefits for the business. Keywords are : Growing fan base, Engage Dialogue, and Monetize. Social Media Benefits will grow the brand [...]
In general, viral content relies on at least 2 things : the content itself is worthy of being shared and is shared widely enough to reap the benefits of the networks they are shared on. When can we called it viral content ? It’s very subjective and in general it’s at the discretion of the [...]
I’ve just checked out the auto promotion system used by Gizmodo on its blog and I must say that I like it very much. They have created a presentation video and put it in at the end of each article together with the links to their Facebook fan page and newsletter. This will definitely promote [...]
