Pinterest is on all lips since the last weeks, even if this social network exist since 2 years. Now comes the time of the markting guide to this social network. What you need to do if you are a brand or e-commerce : -target the right audience by using interests and categories -add a “Pin [...]
Written on 01 March 2012 by Vincent AbryHere is certainly the most detailed infographic about the History of Marketing, from 1450 to 2012. Ok it will take a little of your time :-) [may be a lot] so take a coffee and sit down please. From Printed Advertising in 1450 to World Wide Web today : internet marketing, SEO, Social Media, mobile [...]
Written on 10 Feb 2012 by Vincent AbryContent Marketing has never been so hot as in 2012 : social media, blogs, white papers, newsletters, case studies and even IRL seminars. One thing to remember : the more you will share the more you will have traffic, and then clients. For example, if you have a twitter account and you just put your [...]
Written on 10 Feb 2012 by Vincent AbryThis is the ultimate infographic for Twitter Marketing and internet marketers. 200,000 tweets were analyzed to understand when and how to tweet to have the best ROI. What you need to know : -even if you are allowed to post up to 140 characters, use only 120 to 130 -put your links at 25% of [...]
Written on 31 Jan 2012 by Vincent AbryIs there a Return On Investment when doing online marketing on social networks ? Answer is YES according to a survey of 700 social media marketers. 97% believe that social media marketing will have benefits for the business. Keywords are : Growing fan base, Engage Dialogue, and Monetize. Social Media Benefits will grow the brand [...]
Written on 20 Jan 2012 by Vincent AbryIn general, viral content relies on at least 2 things : the content itself is worthy of being shared and is shared widely enough to reap the benefits of the networks they are shared on. When can we called it viral content ? It’s very subjective and in general it’s at the discretion of the [...]
Written on 05 Dec 2011 by Vincent AbryWe do not hide it, email marketing is a formidable weapon for those who know how to use it. Some U.S. marketers (and more and more French) do indeed sell only with email newsletters. Combined with a landing page or a squeeze page. But then, what should I use: Feedburner and Aweber? The answer is [...]
Written on 16 Oct 2010 by Vincent AbryI’ve just checked out the auto promotion system used by Gizmodo on its blog and I must say that I like it very much. They have created a presentation video and put it in at the end of each article together with the links to their Facebook fan page and newsletter. This will definitely promote [...]
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