If you are a webmaster and a little serious with SEO, you must read this list of the 27 significant updates Google made for its search algorithm in 2012. This includes 14 Panda and 3 Penguin updates. But also, the EMD (Exact Match Domain) Penalty, the 7-results serps, the Link warnings, the Knowledge Graph, the [...]
Written on 04 Jan 2013 by Vincent AbryThe SEO question of the day is : “Europe is smalled compared with USA, so will Google get a Webspam team for smaller markets ?”. Matt Cutts answers : Yes, actually there is already one in Dublin, Ireland. Nice t-shirt Matt… “We love webmasters” … ^^
Written on 05 Dec 2012 by Vincent AbryConfirmed : Google officially made an update, Panda #21. This Panda Refresh will affect 1.1% of english queries in United States and 0.4% in the rest of the World. This update just started today Tuesday Nov. 6 but according to Danny Sullivan it even started yesterday. Serps could be affected for the next days (until [...]
Written on 06 Nov 2012 by Vincent AbryMatt Cutts explains how to correctly quote sources when you write an article on your blog. “If I quote another source, will I be penalized for duplicate content?” The answer is No, if you : 1. link to original source post 2. add some valuable content around 3. if your site is not full of [...]
Written on 26 Oct 2012 by Vincent AbryIf you work in SEO you should already know this : Content is always King. Here is an infographic by Brafton that showcases this. “The three most important things for SEO are content, content, and content. One of the best points of the infographic is an illustration of a content marketing strategy that focuses on [...]
Written on 25 Oct 2012 by Vincent AbryFinally, Google Disavow Links tool is now available, 3 months after Bing similar tool. The goal of this tool is to fight webspam, bad backlinks and negative seo. Will it succeed ? well it’s another story, we’ll see in a few months. To start, all you need to do is to go on this page [...]
Written on 16 Oct 2012 by Vincent AbrySearch Engine Journal just made an infographic about the ultimate Post-Penguin checklist. If your website has been hurt since April 2012 with Google Penguin search algorithm update, you need this SEO checklist. You will learn how to protect your website from Google Penguin Update, Unatural links Warnings and Negative SEO attacks. Solution-Action : 1. Assess [...]
Written on 13 Sep 2012 by Vincent AbryTo say that Google caused panic to SEOs and webmasters recently is a bit of an understatement. A lot of panic, perhaps, is more fitting. And all for a pair of warnings that made webmasters fear an undue penalty over something which may or may not be within their control. When Matt Cutts of Google [...]
First Google Penguin algorithm change occured on 24th april 2012 and the first update on May 25th. Penguin targeted websites with too many similar anchors in their incoming links, scraped content websites, inappropriate backlinking environnment and relevancy (example : a sports site that links to a website about food on each page…), and exact match [...]
Written on 13 June 2012 by Vincent AbryTough times these days for all webmasters and editors around the world. Google just updated its algorithm with a Panda 3.7 Update on June 8. Sure this is the beginning of Summer and Vacation and trafic can be impacted with a -20 to -30% loss but you also have to take in account the regular [...]
Written on 12 June 2012 by Vincent AbryBing has made announcements through a comprehensive post on their blog about an update on their webmaster tools, known as the Phoenix. The Phoenix update introduces new ways at accessing data, ensuring an improved, up-to-date user experience and nifty tools that range from Link Explorer to SEO Analyzer. The update also features a facelift of [...]
Linking to bad sites can be bad for your SEO if you link to tons of bad websites (porn, pills, casino, etc..) but if we are talking about only a few broken links, expired domains or spammy URLs, this is not something you should be worried about, said Matt Cutts from Google Anti-Spam Team. If [...]
Written on 22 May 2012 by Vincent AbryAnnounced first as a light update with only 3.1% of queries impacted, it seems that the new Google algorithm update called Penguin did far more casualties than expected. If you are an editor and was impacted, there is a petition on Change.org called “Google: Please kill your Penguin update!“. “With the recent Google Penguin update, [...]
Written on 01 May 2012 by Vincent AbryAfter Panda last year that affected about 12% of queries, Google is rolling out a new algorithm change that will affect about 3.1% of search queries. “The opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, [...]
Written on 24 April 2012 by Vincent AbryGoogle confirmed 40 changes to the search engine algorithm in February, with a Panda Update. The 3 most important points are : -Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web. -Link evaluation. We often use characteristics of links to help us figure [...]
Written on 28 Feb 2012 by Vincent AbrySit down : Wikipedia is on number 1 page on Google.co.uk for 99% of searches with a sample of 1000 unique keywords randomly generated by Intelligent Positioning. Besides, the encyclopedia is on no1 position on first page in 56% of searches and is in top-5 results for 96% of the searches. May be this is [...]
Written on 13 Feb 2012 by Vincent AbryHow much does SEO cost depending on the country where the agency is located ? SEOmoz compiled data from 500 web agencies around the world and the survey gives a snapshot of pricing models and cost structures regarding Search Engine Optimization. “Do note that while 600+ responses were received, we’ve elected to share data only [...]
Written on 04 Jan 2012 by Vincent AbryAfter the Google Panda Update in 2011, it’s not possible in 2012 to build links based on low quality sites. “Fast forward eight months and Google has made two major changes to its algorithm — first to target spammy/scraper sites, followed by the larger Panda update that targeted “low quality” sites. Plus, Google penalized JCPenney, [...]
Written on 29 Dec 2011 by Vincent AbryAs a webmaster or blogger, may be you already asked yourself this single question : if I translate my own content in another language (example: english to french translation), will this be considered as a duplicate content issue ? If you want the detailed answer from Matt Cutts, see the video below. If you want [...]
Written on 21 Dec 2011 by Vincent AbryWant to know if SEO is a lucrative job ? See the below infographic that shows the average of salaries in SEO depending on the position and the city among the 20 most active in US. We know that the Search Engine Optimization has never been so popular as in 2011, thanks to Google Panda [...]
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