Announced first as a light update with only 3.1% of queries impacted, it seems that the new Google algorithm update called Penguin did far more casualties than expected. If you are an editor and was impacted, there is a petition on Change.org called “Google: Please kill your Penguin update!“. “With the recent Google Penguin update, [...]
After Panda last year that affected about 12% of queries, Google is rolling out a new algorithm change that will affect about 3.1% of search queries. “The opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, [...]
Google confirmed 40 changes to the search engine algorithm in February, with a Panda Update. The 3 most important points are : -Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web. -Link evaluation. We often use characteristics of links to help us figure [...]
Sit down : Wikipedia is on number 1 page on Google.co.uk for 99% of searches with a sample of 1000 unique keywords randomly generated by Intelligent Positioning. Besides, the encyclopedia is on no1 position on first page in 56% of searches and is in top-5 results for 96% of the searches. May be this is [...]
How much does SEO cost depending on the country where the agency is located ? SEOmoz compiled data from 500 web agencies around the world and the survey gives a snapshot of pricing models and cost structures regarding Search Engine Optimization. “Do note that while 600+ responses were received, we’ve elected to share data only [...]
After the Google Panda Update in 2011, it’s not possible in 2012 to build links based on low quality sites. “Fast forward eight months and Google has made two major changes to its algorithm — first to target spammy/scraper sites, followed by the larger Panda update that targeted “low quality” sites. Plus, Google penalized JCPenney, [...]
As a webmaster or blogger, may be you already asked yourself this single question : if I translate my own content in another language (example: english to french translation), will this be considered as a duplicate content issue ? If you want the detailed answer from Matt Cutts, see the video below. If you want [...]
Want to know if SEO is a lucrative job ? See the below infographic that shows the average of salaries in SEO depending on the position and the city among the 20 most active in US. We know that the Search Engine Optimization has never been so popular as in 2011, thanks to Google Panda [...]
Buying AdWords will not cause algorithmic search rankings to rise. The answer is clear and it comes from Matt Cutts. “It may seem odd for a search engine to speak about the integrity of its results. But like a news organization, we believe we have an obligation to present information as objectively as possible. That’s [...]
According to Matt Cutts, answering in a blog comment on Potpiegirl, a quality rater or even multiple quality raters who flag an URL as spam or non-relevant, cannot directly affect the rankings of this URL or of the Website. But so waht is the real role of quality rater ? May be they are doing [...]
For Matt Cutts, Search Engine Optimization is not SPAM. Wow! That will give plenty of work for all web agencies around the world. :-) Besides, Matt adds that SEO can make the Web smarter, cleaner with helping users to better find what they want in the search engines. Because the machine (Google) is not yet [...]
Do your own SEO Audit in 20 minutes or less. Check Web Browser, Homepage, Global Navigation, Categories & Subcategories, Optimized Web Content and Off-Page SEO. [via]
Interesting video from Matt Cutts who answers the question: “Is there a process through which a site owner can flag spammy links being built to their site by a competitor ? How Google does protect his engine and algorithm against Negative SEO ?” And the answer is: No, not yet. Cutts told it’s a feature [...]
It is now possible to add a small line of code in Google Analytics tracking code, to measure the speed of your website. An interesting tool that tracks over time the performance of a website (useful to make a comparison if you change your webhosting provider). Simply add this bit of code as is (alone [...]
Having a domain name that contains the exact keywords of your industry or niche market, is it better than a unrelated name ? That’s what Matt Cutts tries to explain us here in this video. To summarize: -If you want to put on branding with an original name that people will remember easily, go ahead. [...]
Google announced on its official blog that he has just completed a major change to its algorithm and search engine that will impact nearly 12% of queries. The article is written by Matt Cutts and Amit Singhal and explains that it will be in production only for US site Google.com for now. Sites that will [...]
Here is the story of SEO in 2 pictures. From 1994 to 2001 and the second one from 2002 to 2009. We can see the weight of criteria used for ranking websites and pages in search engines. This is not absolute truth but approx (who really knows 100% of the truth in SEO?). Click on [...]
This might make you laugh but in fact it is a crazy statistic ; the Fortune 500 American companies spend more than $1.2 billion each year for sponsored links (Adwords, Facebook, Micrsosoft, etc..) in search engines. The reason for this cost is actually for they are unable to position themselves correctly in the first result [...]
Here is a very nice designed SEO Guide image (infographic), very informative (I see many of them in recent weeks, this is actually very good for linkbaiting). Here are the main points : -Keyword research: Long tail SEO and expressions with several keywords -Google does not rank websites but they rank pages -Page optimisation: Keywords [...]
Google Webmaster Central has officially announced that as from now, they will also consider the speed of response of a website for search rankings in index. I had already talked about it briefly last November but now it is official. Increasing the upload speed of a website requires an optimized response time and this will [...]
