Rovio to Introduce Amazing Alex, Diversifies from Angry Birds
It seems that Rovio is not stopping at Angry Birds, which recently hit the impressive 1-Billion download mark, and its newest franchise, Angry Birds Space.
A new educational game, Amazing Alex, is set to be launched by the Finnish company in a couple of months. And considering the huge success of Angry Birds when it was first introduced in 2009, it can be surmised that Rovio is doing a pretty remarkable thing here – diversifying from Angry Birds and hopefully tapping into a much bigger share of the gaming market.
Amazing Alex Coming Soon
Amazing Alex, however, is not entirely an original from Rovio. It is actually an iPad game known under a different title – Casey’s Contraptions – which Rovio bought from Snappy Touch and Mystery Coconut Games. Casey’s Contraptions, already replaced by the soon-to-be-released Amazing Alex, is no longer available as a title.
Rovio CEO Mikael Hed, speaking on a talk show in Finland, announced the most recent offering from his company, Amazing Alex. The game centers on the protagonist Alex, a smart and curious boy with a strong interest in “building things.” This latest game from Rovio also comes with an educational component, which can be welcome news to parents.
Nonetheless, Hed admits that the pressure to match up with the Angry Birds’ success is not easy. “The quality pressure is high. We want to maintain the high standard Angry Birds fans have come to enjoy.”
TechCrunch has received an email communication from Rovio VP of Franchise Development Ville Heijari last week, wherein the executive talked about Amazing Alex’s release for the coming summer. He also added that the game will be released initially “on iOS and Android” and eventually to other platforms within a short time. Speaking to website Gamasutra, furthermore, Heijari says that Amazing Alex is a game that they all “fell in love with from the first play.”