Written on 20 April 2012 by Two Smart Fortwo Electric Drive are used as controllers to play Pong* in Germany.
“The giant game — called “Smart eBall” was set up by ad agency BBDO as a publicity stunt for the Smart Fortwo Electric Drive. Why? To prove the little car has some big acceleration, thus the driving up and down to catch that oncoming ball. To drive the point home they didn’t hire trained professionals — they let anyone in the crowd play.”
*Pong is an arcade video game (table tennis) developed in 1972 by Ralph Baer and published by Atari.
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