Written on 10 April 2012 by Google-owned YouTube is broadening its offerings to publishers and regular users alike, through its latest monetization option – the pay-per-view. For the longest time YouTube has operated through a free video-sharing service, backed up by ads on its site; but lately plans for adding paid options to its slew of services have started to materialize.
The announcement was made on Tuesday over at the YouTube blog, in commemoration of the first anniversary of YouTube Live. YouTube Live is an integration of live streaming and discovery tools which allows viewers to watch live videos in real time. Now the video-sharing website is taking things a notch higher with its pay-per-view feature.
YouTube has jumpstarted on this newest feature by testing the waters, so to speak, with several of its existing publishers. Through its live-streaming service mainly, the company expects to offer the service to five of its partner-publishers. Varun Talwar, project manager over at YouTube, has announced this newest offering on Tuesday at their blog.
The pay per view option allows for the monetization of live streams through advertising or a paid setup. This option will also feature a new video manager wherein the live event will be claimed through instreaming ads or via paid alternatives, the prices of which can be set according to country and region. Publishers who plan on taking advantage of this monetization option may check out the paid livestreaming guide over at the YouTube Help.
However, YouTube Live is yet to be accessed by the rest of the globe. Varun Talwar of YouTube asks for more patience as the company is still trying to roll out the service to all users across the web. More features are being developed as of present time to make the service available to all, and eventually YouTube expects every user to gain access to their livestreaming – and the most recent pay-per-view – services.
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