How does Google Work ? [video]

Matt Cutts Pagerank

Matt Cutts explains in a 8-minute video How Google works. Head of the anti-spam team at Google does not reveals the secrets to be in 1st position on the search engine result pages, but rather a historical overview of how the search engine works. Matt explains Google’s ranking and website evaluation process works, backlinks, the importance of PageRank to be visited often (and yes PR is still relevant!), crawling timelines, priorities, indexing and filtering processes. SEO Pros won’t learn anything here, but the video is interesting for beginners.


Does Translated Content is considered as Duplicate Content ?

google translate duplicate content

As a webmaster or blogger, may be you already asked yourself this single question : if I translate my own content in another language (example: english to french translation), will this be considered as a duplicate content issue  ? If you want the detailed answer from Matt Cutts, see the video below. If you want [...]


Google Adwords and SEO : no relation

adwords

Buying AdWords will not cause algorithmic search rankings to rise. The answer is clear and it comes from Matt Cutts. “It may seem odd for a search engine to speak about the integrity of its results. But like a news organization, we believe we have an obligation to present information as objectively as possible. That’s [...]


A Google Quality Rater cannot affect directly an URL

Quality Rater Google

According to Matt Cutts, answering in a blog comment on Potpiegirl, a quality rater or even multiple quality raters who flag an URL as spam or non-relevant, cannot directly affect the rankings of this URL or of the Website. But so waht is the real role of quality rater ? May be they are doing [...]


Matt Cutts : “SEO is NOT Spam”

spam

For Matt Cutts, Search Engine Optimization is not SPAM. Wow! That will give plenty of work for all web agencies around the world. :-) Besides, Matt adds that SEO can make the Web smarter, cleaner with helping users to better find what they want in the search engines. Because the machine (Google) is not yet [...]


Can I flag spammy backlinks to Google ?

negative-seo

Interesting video from Matt Cutts who answers the question: “Is there a process through which a site owner can flag spammy links being built to their site by a competitor ? How Google does protect his engine and algorithm against Negative SEO ?” And the answer is: No, not yet. Cutts told it’s a feature [...]


Matt Cutts : How important is it to have keywords in a domain name ?

Keyword Domains

Having a domain name that contains the exact keywords of your industry or niche market, is it better than a unrelated name ? That’s what Matt Cutts tries to explain us here in this video. To summarize: -If you want to put on branding with an original name that people will remember easily, go ahead. [...]