For Google, it is a non-stop fight against advertisers who do not follow the line or sell goods and services considered illegal or contrary to Adwords’ rules. Blocking fraudulent ads is a critical job because these ads are displayed on Google Search Engine and on million of websites around the world (via Adsense). “Like all other Internet companies, we’re fighting a war against a huge [...]
Written on 15 March 2012 by Vincent AbryBuying AdWords will not cause algorithmic search rankings to rise. The answer is clear and it comes from Matt Cutts. “It may seem odd for a search engine to speak about the integrity of its results. But like a news organization, we believe we have an obligation to present information as objectively as possible. That’s [...]
Written on 13 Dec 2011 by Vincent AbryStarting in October, Google will introduce +1 buttons to Display Ads in Adwords. Google wrote on Inside Adwords Blog that the +1 button is now served on 1 million websites and has 4 billion impressions a day. Advertisers will be able to run social-enabled ad campaigns and successful creative ads will have an extra boost of [...]
Written on 20 Sep 2011 by Vincent Abry