Bing Updates Webmaster Tools, Improves Data Access
Bing has made announcements through a comprehensive post on their blog about an update on their webmaster tools, known as the Phoenix. The Phoenix update introduces new ways at accessing data, ensuring an improved, up-to-date user experience and nifty tools that range from Link Explorer to SEO Analyzer. The update also features a facelift of already-existing tools such as the URL Removal Tool and others.
Fresh and Simple Design
Central to the update by Bing Webmaster is its introduction of a more streamlined design and updated look, offering users a more seamless way to access data, discover new information and manage their accounts. The header sports a cleaner look, and improved navigation tools allow users to access their profile from any page.
New Tools and Features
The Phoenix update also brings with it new tools for webmasters, such as Link Explorer, SEO Reports, SEO Analyzer, Fetch as Bingbot, and Canonical Alerts. The Link Explorer is a handy tool designed to search for link information for a specific domain. Entering a URL will show a list of links pointing to the domain – both external links and internal links. For verified domains, SEO Reports is a great way to ensure that you follow only the best SEO practices through scans and reports that show individual issues with various websites. The SEO Analyzer takes a step deeper, as it is created to scan every single page, making it a helpful tool for improving new pages. Fetch as Bingbot is a tool designed for crawling pages, useful for troubleshooting. Finally, the enabled Canonical Alerts helps at monitoring any inadvertent mistakes at executing canonicals.
A few tools already in use have been updated as well, and the refinements are expected to help webmasters with keyword research and URL-related tasks better. These include the updated URL Removal Tool, URL Normalization Tool and Keyword Research Tool.