Written on 16 July 2012 by AimeecloseAuthor: AimeeName: Aimee Email: firstname.lastname@example.org Site:http://www.vincentabry.com/en About: Aimee is a creative content writer and post-graduate student whose curiosities include books, design and technology. A self-confessed tech aficionado, she keeps track of the latest technology news - from the hottest, state-of-the-art gadget releases to the most recent developments in social media to bring you what’s hip and happening in the tech and online world- right here, right now. Check this blog for the latest, news-worthiest topics on the web, tech and gadgets.See Authors Posts (443)
MSNBC.com has broken ties with Microsoft and renamed its site to NBCNews.com. This move by NBC to stand apart from Microsoft allows the company to claim full ownership on its digital businesses, as shared by NBC News President Steve Capus to NY Times. This is due mainly to the acquisition of Microsoft’s 50% stake in the partnership by Comcast, the company that has the reins over NBC.
Next year – most probably during the first quarter – MSNBC.com will be rebranded as a separate site for MSNBC, the cable channel. This move is expected to put an end to the brand confusion that has hounded both businesses for long years, reported the NY Times.
When asked to describe MSNBC.com President Capus clarified that the website had been more or less fine. Yet, he also disclosed that they wanted something beyond just “fine”, hence the “divorce” from Microsoft.
Several reasons, from media industry-related changes to incompatible company priorities, point to the MSNBC-Microsoft breakup. The pressure started in 2005 when an arrangement removed Microsoft’s stake in the cable channel yet retained its hold on the website. This disallowed NBC to accept several ads for its newscasts on TV and website due mainly to Microsoft’s running the sales ad of the joint-venture.
With Microsoft expecting to gain some new ground with the separation, the arrangement appears to have produce a win-win situation. Now that MSN.com is no longer limited by the terms imposed by the partnership, it may start accepting deals with other news providers.
The MSNBC.com website has been adjusted to redirect to NBCNews.com. No conspicuous changes have been done to the site, although NBC is expected to make some changes in the coming days.
According to anonymous sources, Microsoft is expected to receive more or less $300 million, with the amount inclusive of Microsoft’s share of past profits. NBC will continue to employ the approximately 300 employees under the MSNBC-Microsoft venture.
Modest Sales for Microsoft Surface, Admits Ballmer On Saturday, Microsoft CEO Steve Ballmer talked to French newspaper Le Parisien, saying that sales on the Surface have been modest. However, the company’s top executive would not reveal any specifi...
Microsoft introduces the new Office 2013 In a press conference in San Francisco on Tuesday, Microsoft has unveiled their latest version of Office, which features a new design and excellent compatibility with Windows devices, as well as fo...
Outlook.com, the new Hotmail The re-envisioning of Microsoft continues with the July 31st preview launch of the Redmond software company's new cloud based email service - Outlook.com.
Following on the heels of Windows 8...