Google announced on its official blog that he has just completed a major change to its algorithm and search engine that will impact nearly 12% of queries.
The article is written by Matt Cutts and Amit Singhal and explains that it will be in production only for US site Google.com for now.
Sites that will be negatively affected:
Google has declared open war on spam sites, those with low-value add for users and content farms. Will be concerned mainly websites which take a lot of content from other sites (duplicate content) and those that are unhelpful to the user.
It remains to be seen how the engine will specifically deal with huge content farms in U.S. as Demand Media’s eHow for example, which publishes around 6,000 new articles every day.
Sites that will rank better in SERPs :
All pages of high value to the user, with rich content, analysis, studies, and especially original content (unique). These sites will be rewarded by Google with a better visibility in the SERP (search results pages), and therefore more visitors in the end.
Jason Calacanis from Mahalo.com who probably felt a wind change, said a few days ago that his company was now producing a content of excellence, high-quality value, with tens of millions dollars invested to improve each page of his encyclopedia-questions/answers website, with adding lots of videos and tutorials. An example is this page about Star Wars. Really big content (too much ?). Look and scroll with your mouse … scroll… scroll…zzzz
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