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Linkbuilding in an after-Panda World

Written on 29 Dec 2011 by Vincent Abry

After the Google Panda Update in 2011, it’s not possible in 2012 to build links based on low quality sites.

“Fast forward eight months and Google has made two major changes to its algorithm — first to target spammy/scraper sites, followed by the larger Panda update that targeted “low quality” sites. Plus, Google penalized JCPenney, Forbes, and Overstock.com for “shady” linking practices.”

Linkbuilding Panda

So what are the solutions ? The page where the link comes from must be very qualitative.

It should not have many ads, no low quality content, the comments and content should be moderated and remember that a high Page Rank/Site with lot of content does not mean huge traffic (low trafic sites are not a good signal to place or receive a link).

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