Immersive Labs raises 810 000 $ [Minority Report Advertising]
New York Startup Immersive Labs just raised an additionnal 810 000 dollars. The company works on intelligent advertising screens (same as those in Minority Report Movie) that can deliver targeted ads to consumers.
An artificial intelligence facial recognition software with camera can determine gender, age, attention and distance of the viewer.
“The targeting technology has shown an over 60% increase in viewer attention time during pilot tests, according to CEO Jason Sosa.”
The technology works for both individuals and groups. First intelligent ads should be in New York and Los Angeles before year-end.
Tokyo, Japan has already advertising boards like those since 2010.[via]