Written on 14 June 2012 by 
The New generic Top-Level Domain Program by the ICANN, which encouraged applications for new top-level domain names by Internet companies and corporations beginning January 12, 2012, is now moving forward. ICANN on Wednesday has disclosed a long and complete list of all the applications, less than two weeks after the new g TLD application program closed on May 30, 2012.
The list includes a total of 1,930 new applications, from huge companies like Visa, Toyota and McDonalds, Internet corporations Google, Yahoo and Amazon, and even non-profit organizations like Nominet of the UK. While the almost two-thousand applications for new top-level domains seem plenty, the list clearly shows several companies vying for the same gTLDs – .app, .blog, .book, .buy, .cloud. Other, less contested applications include .loreal, .bbc, .cash and .nba, among others.
The most popular gTLD application is .app, with a total of 13 companies – Amazon, included- vying for the domain. Other heavily contested gTLDs are .home and .inc with 11 applications each, .blog, .shop and .book with 9 each, and .movie and .music with a total of 8 respective applications.
Right before the applications closed on the 30th of May, Google has disclosed plans on applying for more service names like .youtube, .docs and even .lol. Now that ICANN has revealed the list, it shows Google applications totaling to 101, which now include .android and .search. With each domain application costing $185,000, we can only surmise that the leading search engine has spent at least $18.6M on all applications.
Amazon is another aggressive participant, having made a total of 76 domain name applications. A few of its applications had included .youtube, .search, .app, .game and .kindle. Interestingly enough, Apple appears nonchalant in the midst of this entire top-domain name clamor, having applied for only one gTLD – .apple.
Once approved, businesses will have to pay an annual minimum of $25,000 to keep using each domain. In a report made by The Guardian, ICANN expects the first batch to be rolled out online beginning 2013.
Most wanted Domains :
.APP (13 times)
.HOME (11)
.INC (11)
.BLOG (9)
.LLC (9)
.SHOP (9)
.BOOK (9)
.MOVIE (8)
.MUSIC (8)
Full List available on Icann Website.
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