Google has some very impressive numbers when it comes to their online social media outlet: Google+. The Chief Executive of Google, Larry Page, is boasting that Google+ has seen a staggering 90 million people sign up for the site since its launch. But is Google really drawing people away from Facebook, or is it simply a fluke?
At the moment, statistics show that Google+, while drawing people in to the site and achieving memberships, is no competitor for Facebook. Google+ users spent a whopping 3.3 minutes per month on the site, while Facebook users are logging in the hours. Average statistics show that Facebook users spend approximately 7.5 hours a month on the social media site. The burning question is – what is the difference between the two ?
Part of the problem is that Google has failed to set itself apart from Facebook. While it is true that Google offers a few more perks – such as video chat with up to a total of 10 users – it is not enough for people to abandon Facebook, where they already have a network of friends and family established. Another perk is that Facebook has all of the Zynga games that people covet Facebook for. Zynga has made the games available on Google+, but the growth has been slow. The company will not confirm numbers.
Google, however, remains positive about the venture. Executives claim that the internal numbers that they have run are significantly higher than what comScore reports.
The bottom line is that Google+ needs to offer more than what Facebook already does, otherwise it is just another social media outlet. At this point in time, people are not really looking for another outlet. They are reportedly content with Facebook and Twitter – the two social media giants. Only time will tell if Google+ has the capability of growing or if it will fade into history like many others have before them.