Written on 30 March 2012 by 
It appears that Google is not done battling Facebook in the social media world. Not resigned to being a second-rate social media platform, Google now seeks to compete across the internet with their brand new commenting system.
True to Google’s nature, the third party commenting system will be tied in with the user’s Google accounts – including gmail, Google+ and other accounts.
Facebook, with over 850 million registered users, has experienced massive success with their third party commenting system and millions of users utilize the service each and every day to promote different sites that they visit. Google now wants a piece of this action and they are working hard to achieve it. There has been no word from Google officials as to confirm or deny the rumor.
What does this mean for Google? There is no doubting that Google is feeling the hurt in terms of their social media platform. Google+ is struggling to be an active competitor against Facebook, but as of right now there are only approximately 90 million registered users compared to Facebook’s 850 million. Most of the registered users on Facebook are active while it is unknown how many of the 90 million are active on Google+.
If Google is successful in implementing the third party commenting system, this could really boost business, not only for Google, but would be a great way for businesses to get their name out as well. Since all of Google’s services are intertwined – meaning that they will show up in the Google search results, they may actually have the chance to beat out Facebook if users decide that the platform is worth their attention.
This is a way that Google strives to set itself apart from Facebook – by using tools that are already set in place. It might just be what Google needs in order to gain an edge over the social media giant.
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