Written on 22 June 2012 by Leading research firm comScore has recently disclosed data as to the number of U.S. unique visitors secured by Facebook for the past month. The report showed a dwindling number, as Facebook unique visitors dropped to 158.01 million in May from 158.69 million in April. The statistics for March showed better promise at 158.93 million unique visitors. This significant and consistent decline could point to several possibilities, but analysts are saying this could mean stalling growth for the world’s biggest social network.
With Facebook’s IPO launched in May, this sign of declining growth may possibly affect the social network’s performance in the stock market. One of the heavily-promoted reasons for buying Facebook stock is the company’s impressive growth.
It’s worth noting, however, that comScore has recently made changes in its manner of counting users. These changes make it more difficult to compare these recent numbers to records of one year ago. If we are to examine Facebook’s number of users using comScore’s old system the population would tally to 157.22 million unique visitors for the period May 2011. Taking into account the 158.01 million users for May 2012, this would lead us to spot an increase, albeit a slight one at just 0.5 percent.
ComScore also compiled monthly reports as to the number of hours each user spends on the social network and the records show that Facebook users spent more time browsing the site in May compared to the previous month. In May, users spent a middling 380.8 minutes on the site, a slight improvement from the average 378.9 minutes in April.
In a recent poll conducted by Reuters and Ipsos Public Affairs, out of five people, two admit to using Facebook on a daily basis. Almost half of the Facebook-using respondents report spending approximately the same number of minutes on the site, as they had done for the past six months or so.
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