Rumors on another Facebook acquisition are currently brewing, and this time it’s on face recognition software company Face.com. The Next Web has reported about a possible Face.com purchase by Facebook, based on some information published over at Calcalist, a business publication in Israel. This comes as a surprise, given that Facebook offers over the past years have been repeatedly rejected by the face recognition platform. Reports had it that the “tens of millions” offer by Facebook is too low a price for the acquisition scheme.
Nonetheless, a recent report made by Newsgeek – again mentioned over at The Next Web – points to a possible agreement between FB and Face.com, all at an acquisition price of anywhere between $80 million and $100 million. But Face.com is neither confirming nor denying this latest bit of news, which if true, will turn the company into one of the latest Facebook acquisitions in a long string of buy-outs that includes Gowalla, Instagram, Lightbox and others.
Facial recognition by Face.com
So what makes Face.com so special? A face recognition platform first launched in 2007, Face.com’s face recognition software works not only through PC desktops but via mobile as well. Facebook offers its popular photo-tagging feature, but its limited functionality does not extend to mobile users. And with the accelerating shift from desktop to mobile browsing as far as social networking goes, this acquisition definitely offers a few worthwhile advantages for Facebook.
Again, all of these are no more than rumors, no matter that the possibility makes a lot of sense. In a statement released to TechCrunch, CEO Gil Hirsch of Face.com has said plainly that they “have nothing new to announce or share at this time.”
Given all the developments by Facebook in recent weeks – IPO, CEO Zuckerberg’s recent marriage and the Facebook smart phone – the company’s acquiring Face.com, should the speculations prove true, will hardly be any surprise at all.