Written on 29 May 2012 by Rumors on another Facebook acquisition are currently brewing, and this time it’s on face recognition software company Face.com. The Next Web has reported about a possible Face.com purchase by Facebook, based on some information published over at Calcalist, a business publication in Israel. This comes as a surprise, given that Facebook offers over the past years have been repeatedly rejected by the face recognition platform. Reports had it that the “tens of millions” offer by Facebook is too low a price for the acquisition scheme.
Nonetheless, a recent report made by Newsgeek – again mentioned over at The Next Web – points to a possible agreement between FB and Face.com, all at an acquisition price of anywhere between $80 million and $100 million. But Face.com is neither confirming nor denying this latest bit of news, which if true, will turn the company into one of the latest Facebook acquisitions in a long string of buy-outs that includes Gowalla, Instagram, Lightbox and others.
Facial recognition by Face.com
So what makes Face.com so special? A face recognition platform first launched in 2007, Face.com’s face recognition software works not only through PC desktops but via mobile as well. Facebook offers its popular photo-tagging feature, but its limited functionality does not extend to mobile users. And with the accelerating shift from desktop to mobile browsing as far as social networking goes, this acquisition definitely offers a few worthwhile advantages for Facebook.
Again, all of these are no more than rumors, no matter that the possibility makes a lot of sense. In a statement released to TechCrunch, CEO Gil Hirsch of Face.com has said plainly that they “have nothing new to announce or share at this time.”
Given all the developments by Facebook in recent weeks – IPO, CEO Zuckerberg’s recent marriage and the Facebook smart phone – the company’s acquiring Face.com, should the speculations prove true, will hardly be any surprise at all.
Leave a Reply
You will also like these posts
Facebook : a Nice Look for News Feed
Facebook just unveiled the new appearance of its News Feed during a live session in Menlo Park, California. "Today we're announcing a new version of Facebook designed to reduce clutter a...- Facebook Plans to Share Data with Instagram and some Email Changes
While Facebook co-founder and CEO Mark Zuckerberg had pronounced about his company acquiring Instagram as a stand-alone business, the social network behemoth has just announced its plans to merge u... - Facebook Pushes Up Price per Share Due to High Demand, Symbol : FB
A high demand for Facebook shares have prompted the company to raise its prices, which now stand between $34 and $38, reports BBC. Previous prices have been pegged at $28 to $35, but the social net... - Facebook Now Owns Face.com
After acquiring photo sharing and processing app Instagram more than two months ago, Facebook has now bought out face recognition start-up, Face.com. Several sources report that Facebook paid $80 m... - Facebook Timeline Mandatory for all users this Fall
We expected Facebook Timeline would have been mandatory for every user this spring. It will be this Fall. Hate it or not, you will have it starting in September or October. According to T... - Facebook Opens at $42 [LIVE IPO Stock Price]
Facebook Debuts on Nasdaq this morning at a $38 IPO Price in a initial public offering of 421,233,615 shares. Official first Public Price at 11:31 was $42.05. 4:00 pm. Close at $38.23 (+0.6%). ... - Facebook want to open accounts for Kids under 13
900 million members is probably not enough for the social Network. Facebook now wants to open profiles for kids under 13 years old. "Facebook Inc. FB -2.45% is developing technology that would a... - Facebook’s ‘Find Friends Nearby’ Feature Allows You to Find People Near You
In a clear effort at making Facebook more attractive to mobile users and advertisers, the social networking giant has been tinkering with new apps lately – two months ago it bought out social disco... - Facebook Identity Card
Here is the Facebook ID Card : this is actually a project invented by german artist Tobias Leingruber and called Facebook Bureau. "The FB Bureau is handing-out personal identification cards ... - Facebook IPO : May 17 or May 24
Facebook IPO will be either May 17 or May 24 according to Techcrunch. Facebook valuation is $100 billion and deal size will be between 5 to 10 billion. See our infographic for all details on Top...
