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Facebook Launches App Center

Written on 10 May 2012 by Aimee

Facebook is set to launch the App Center in the coming weeks, where people can view and review social apps in one central location before installing them. The App Center also serves a venue for developers to improve their apps and allows them to produce more relevant, useful, entertaining apps. Facebook advises developers to begin their preparations as early as today to ensure that their apps will be shortlisted and taken in, in time for the launch.

Application Center

The social networking giant also allows developers to promote their paid apps. This way, app users will be charged a fee to use an app, creating more prospects for developers to market their apps and profit from them.

Quality and Guidelines

Emphasis on app quality is maintained by Facebook, as it reminds developers on the importance of creating high-quality apps to make the most out of being listed in the App center. The primary yardsticks, of course, are user feedback and rating – well-rated apps earn a more prominent spot at the App center than poorly-rated ones. And if these low-rated apps do not satisfy the set guidelines, they won’t even be listed at all. Facebook carefully evaluates each app, based on certain set guidelines, to ensure quality and positive user experience.

The following guidelines apply before an app will be listed in the App Center:

  • Easy-to-use interface, clear content, value to users
  • Content and ads must be distinct, with no excessive advertising
  • High app ratings
  • Have clear expectations about the kind of user activity it shares on Facebook
  • Not mimic Facebook UI elements in a misleading manner
  • For websites, these should be able to offer a personalized experience for users

The App Center, according to a post at the Facebook Developer blog, is accessible through the web and via iOs and Android Facebook apps.

App Ratings for quality of applications :

App Ratings

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