Euro 2012-Related Tweets Set All-Time High
With European Football 2012 concluded yesterday, where the world witnessed Spain pummel Italy in a 4-0 triumph, Twitter has disclosed that the championship recorded the most number of related tweets on their site. In their blog, Twitter mentioned that the final match compelled as many as 16.5 million football aficionados all over the world to tweet about the event. Global traffic was recorded at 15,358 tweets per second, with the highest point recorded during the 4th goal. The championship was held in Kyiv, Ukraine.
Twitter also released a graphical illustration that displayed the population of tweets during the championship game. Tweets on the Euro 2012 event rose to significant number after the players scored goals. The illustration further disclosed that Euro 2012 tweets were highest during specific periods within the championship – the opening game, final game and the two semi-final games.
Jon Russell of TheNextWeb reported that media support played a huge role in the huge number of Euro 2012 related messages tweeted on championship day. Among the most avid supporters of Twitter – and the football championship, of course – is BBC, which published Euro 2012 championship updates on their site. The updates were culled from their correspondents on field, which had included reader responses also published on site. Also, Twitter has pulled out all stops in preparing for the championship event. It even launched a #Euro2012 microsite, its second one after launching the NASCAR partnership. Tweets by popular sports personalities also populated the site. Retired Brazilian footballer Pele tweeted his congratulations for the winning Spanish team.
As far as football goes, the next big event won’t be taking place until 2014, when the FIFA World Cup is expected to take off in Brazil. TheNextWeb expects Twitter to record another all-time high during the FIFA football cup although, admittedly, another major sports event is coming earlier during the summer – the London Olympics.