Badoo.com, a dating-oriented social networking service headquartered in Soho, London now has 150 million users, thanks in huge part to mobile use. The app is available for iPhone, Blackberry, and Android users. Tech Crunch reports on its extensive mobile growth usage since November 2011 which, at 100%, is guaranteed to accelerate Badoo’s mobile revenues. In an update by comScore, this growth has secured Badoo a spot on the top 5 social networking site list, as 68% of users in the past six months have used mobile phones to access the site.
Badoo released some exclusive statistics to Techcrunch moreover, including the social networking site’s annual growth percentage. The site has 35 million monthly users, with 150,000 new users registering at the site daily. Over all Badoo has seen a steady 60% annual growth.
What is Badoo?
What began as an online chat network has evolved into a social networking service that allows people to meet new acquaintances, check out potential dates, and rate each other’s photos. It targets users according to their location, so that meeting people – whether online or up close and personal – is as easy as making a new Badoo account. It was first launched in London way back in 2006 and is owned by Andrey Andreev, a Russian businessman. Badoo enjoys immense popularity in Europe, from Spain and France to Italy, although it is also available in more than 180 countries. The site was launched officially in the U.S. on March 23, 2012.
Badoo offers their services for free, although a paid feature is also available. The Rise Up feature allows users to gain more distinction on the site, albeit for a limited period.
While Badoo is more prominent in many European countries, the company says it is gaining more ground in the U.S. particularly in the cities of New York, Chicago, Los Angeles and Miami.