In 2008, the giant search engine spent $ 30 million dollars in advertising in Television (4 million) and Internet (26 million). 3 years later, Google has increased its marketing budget by + 600% with Advertising Spending of $ 213 million only for the U.S. market alone. Its advertising budget consisted of $ 123.3 million for [...]
For Google, it is a non-stop fight against advertisers who do not follow the line or sell goods and services considered illegal or contrary to Adwords’ rules. Blocking fraudulent ads is a critical job because these ads are displayed on Google Search Engine and on million of websites around the world (via Adsense). “Like all other Internet companies, we’re fighting a war against a huge [...]
Google just put live an algorithm change for websites that have many ads above the fold. “As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew [...]
It was already tested on some pages in August : Now Google Adwords ads will be shown at bottom of Search Engine Result Pages instead of sidebar. And you know what ? They are doing this because click-through rate is higher in footer than in sidebar. Before : Now : Microsoft Bing has been using the same ad placement [...]
In a few weeks, users connected to a Google Account will see next to the advertisements in search engine and in gmail a link named “Why These Ads“. Google will then explain in a more transparent way, how they display targeted ads for you (based on what they know about you, your places, your preferences, [...]
Starting in October, Google will introduce +1 buttons to Display Ads in Adwords. Google wrote on Inside Adwords Blog that the +1 button is now served on 1 million websites and has 4 billion impressions a day. Advertisers will be able to run social-enabled ad campaigns and successful creative ads will have an extra boost of [...]
New York Startup Immersive Labs just raised an additionnal 810 000 dollars. The company works on intelligent advertising screens (same as those in Minority Report Movie) that can deliver targeted ads to consumers. An artificial intelligence facial recognition software with camera can determine gender, age, attention and distance of the viewer. “The targeting technology has [...]
Through a series of 6 videos tutorials, North American team from the Google’s advertising network (Google Adsense) hereby give out some tips on how to maximize your earnings and eCPM. Some of these tips may relatively seems too simple but believe me, they are more than effective in a process maximizing your profitability. For example, [...]
Facebook Ads is the platform providing the advertising models such as PPC and CPM over Facebook. On the whole, it runs on the same basis as Google Adwords, but boasts some additional features which you will have to master. By the way, what really works on this platform? According to Shoemoney and John Chow: – [...]
Google now offers new Adsense advertising format for its Leaderboards (728X90, 300X250 and 336X280). For the 728X90 banners: the heading, the text and URL link will be on the same line. The font size has been increased. For the 300X250 and 336X280 banners: the URL link and the title should be on the same line [...]
The Tokyo has started to equip itself with some new electronic advertising boards. It reminds me of the Minority Report movie featuring Tom Cruise; the billboards adapt themselves to the passers-by after recording and analyzing them. Hence, the targeted advertising will be different according to the gender or age group. These are clearly the future [...]
Google has finally unveiled the revenue splits for Adsense advertising. – 68% goes to Adsense publishers for the content (hence Google will keep 32% of the eCPM) – 51% goes to the editors making use of the Google search engine within their web pages (Google therefore keeps 49% of the cost per click for the [...]
Seroundtable mentions in a blog entry, that Google points out that its advertising network, Google Adsense regroups more than a million of publishers. A million of affiliates, that’s not so big. How many of these publishers are really doing the advertising job? And how many of these guys really earn the minimum of 100$ using [...]
